Privacy Policy
Effective date: June 30, 2026. Last updated: June 30, 2026.
1. General Information
The protection of your personal data is important to us. This Privacy Policy explains what data we collect on our website, how we use it, and what rights you have. Stylefinden is an editorial fashion inspiration website. We do not sell physical products, process checkout, ship orders, or handle retailer returns or customer service. The responsible party under the GDPR is the operator named in the Legal Notice.
2. Hosting
This website is hosted by Vercel Inc., 340 Pine Street, Suite 701, San Francisco, CA 94104, USA. When you visit our website, technical data (IP address, browser type, operating system, referrer URL, date and time) is automatically stored in server log files. Processing is based on Art. 6(1)(f) GDPR (legitimate interest in secure operation of the website). We also temporarily process IP addresses for rate-limiting purposes to protect our services from abuse; this data is not stored persistently.
3. Cookies and Local Storage
Our website uses cookies and the browser's local storage to provide core functionality and, with your consent, analytics. The table below lists currently deployed cookies and local storage entries:
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| sf_cookie_consent | Stylefinden | Stores your cookie consent choice | Until deleted |
| _ga, _ga_* | Google Analytics | Distinguishes visitors (statistics) | 2 years |
| va_* | Vercel Analytics | Anonymous page view statistics | Session |
sf_cookie_consent
Provider: Stylefinden
Purpose: Stores your cookie consent choice
Duration: Until deleted
_ga, _ga_*
Provider: Google Analytics
Purpose: Distinguishes visitors (statistics)
Duration: 2 years
va_*
Provider: Vercel Analytics
Purpose: Anonymous page view statistics
Duration: Session
Analytics cookies are only set with your consent (Art. 6(1)(a) GDPR). Your choice is remembered in your browser. You can change or withdraw it at any time using the “Privacy settings” button shown in the lower-left corner of the site after your first choice — you do not need to clear your browser storage. Withdrawing consent stops Google Analytics from loading without requiring a page reload.
4. Google Analytics
With your consent we use Google Analytics 4, a web analytics service by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics collects your usage behavior (pages visited, time spent, approximate location) and transfers this data to Google servers, which may also be located in the USA. Google is certified under the EU–US Data Privacy Framework. IP anonymization is enabled by default in GA4. Data is deleted after 2 years. You can opt out by installing the Google Analytics opt-out browser add-on.
5. Vercel Analytics
We use Vercel Web Analytics and Vercel Speed Insights by Vercel Inc. These services collect page views and performance data in anonymized form — no personal data is stored and no cookies are set. Because they are cookieless and do not process personal data, they are not gated behind the cookie consent banner; processing is based on Art. 6(1)(f) GDPR (legitimate interest in technical optimization of the website). This position will be reassessed if these services begin setting cookies or processing personal data.
6. Newsletter
If you subscribe to our newsletter, we collect your email address and store it in our mailing list managed by Resend Inc., 2261 Market Street #5039, San Francisco, CA 94114, USA. Your email is used solely to send you style updates and editorial content from Stylefinden. We do not share your email address with any third party for marketing purposes.
Legal basis: Art. 6(1)(a) GDPR (your consent). You may unsubscribe at any time by clicking the unsubscribe link included in every newsletter email. Your email address will be removed from our list within 48 hours of your request.
7. Affiliate Links & Click Tracking
This website may contain affiliate or retailer links. Where our affiliate redirect route is used, we record a click event in our database (Supabase, operated by Supabase Inc., USA) containing the clicked product or piece identifier, the related outfit identifier when available, an affiliate click reference when available, and a timestamp. We do not store your IP address, hashed IP address, browser user-agent, or referrer URL in this affiliate click log.
After clicking you are redirected to the retailer's website. Affiliate networks or retailers may set their own tracking cookies in your browser in accordance with their respective privacy policies. Any purchase, delivery, return, warranty, pricing, stock, or customer service question is handled by the retailer. If you make a purchase through such a link, we may receive a commission at no additional cost to you.
Legal basis for click logging: Art. 6(1)(f) GDPR (legitimate interest in measuring affiliate performance and preventing abuse). Affiliate click logs are kept only for as long as needed for attribution, reporting, fraud prevention, and accounting review, then deleted or aggregated.
8. Styling Images
Outfit styling images on this website feature synthetic models — no real person is depicted. Images are intended for styling inspiration only; the actual appearance of a garment on a real person may differ.
9. Google AdSense
Google AdSense advertising scripts are not currently deployed on this website, and Stylefinden does not currently set AdSense advertising cookies. If AdSense is activated later, this policy and the cookie table will be reviewed and updated before the advertising scripts are released. Google's ad personalization settings are available at adssettings.google.com.
10. Data Transfers Outside the EEA
Some of the third-party services listed above (Vercel, Google, Resend, Supabase) are based in the United States. Where data is transferred outside the European Economic Area, we rely on the EU–US Data Privacy Framework certification of the respective provider, or on Standard Contractual Clauses adopted by the European Commission (Art. 46(2)(c) GDPR).
11. US and California Privacy Information
This section explains the personal information categories we collect from visitors, why we use them, who receives them, and how long we keep them. It is intended to supplement the rest of this Privacy Policy for visitors in the United States, including California.
| Category | Collection Point | Purpose | Recipient Category | Retention |
|---|---|---|---|---|
| Identifiers and contact details | Newsletter signup, quiz card email, saved looks email, unsubscribe requests | Send requested emails, manage newsletter consent, suppress unsubscribed contacts, prevent abuse | Email service provider, database provider, hosting provider | Until you unsubscribe or request deletion, except suppression records kept as needed to avoid future sends |
| Internet or network activity | Page views, analytics events, search queries, search result clicks, affiliate redirects, server logs | Operate the site, measure content performance, improve search and recommendations, attribute affiliate activity, protect against abuse | Hosting provider, analytics providers, database provider, affiliate networks or retailers after you click out | Analytics according to provider settings; search and affiliate records only as long as needed for reporting, fraud prevention, and accounting review |
| Approximate location and device information | Hosting logs, analytics, rate limiting, third-party analytics processing | Security, diagnostics, traffic measurement, abuse prevention, regional performance analysis | Hosting provider and analytics providers | Server logs and analytics records according to provider retention settings; rate-limit data is transient and not persistently stored by Stylefinden |
| Preferences and saved content | Cookie consent, favorites, recently viewed outfits, recent searches, StyleFinder selections, newsletter popup dismissal | Remember your choices, personalize local browsing, avoid repeated prompts, provide saved-look functionality | Stored in your browser unless you submit an email or interact with analytics-enabled features | Until you clear site data, remove saved items, or the browser entry expires where an expiry is set |
| User-provided style inputs | Style Quiz, saved looks email, generated quiz card URLs | Generate style results, deliver requested quiz cards, improve product experience through aggregate analytics | Email service provider when you request delivery; analytics providers for event measurement | Email delivery records according to email provider settings; quiz choices in your browser or URL until you clear or change them |
Identifiers and contact details
Collection point: Newsletter signup, quiz card email, saved looks email, unsubscribe requests
Purpose: Send requested emails, manage newsletter consent, suppress unsubscribed contacts, prevent abuse
Recipient category: Email service provider, database provider, hosting provider
Retention: Until you unsubscribe or request deletion, except suppression records kept as needed to avoid future sends
Internet or network activity
Collection point: Page views, analytics events, search queries, search result clicks, affiliate redirects, server logs
Purpose: Operate the site, measure content performance, improve search and recommendations, attribute affiliate activity, protect against abuse
Recipient category: Hosting provider, analytics providers, database provider, affiliate networks or retailers after you click out
Retention: Analytics according to provider settings; search and affiliate records only as long as needed for reporting, fraud prevention, and accounting review
Approximate location and device information
Collection point: Hosting logs, analytics, rate limiting, third-party analytics processing
Purpose: Security, diagnostics, traffic measurement, abuse prevention, regional performance analysis
Recipient category: Hosting provider and analytics providers
Retention: Server logs and analytics records according to provider retention settings; rate-limit data is transient and not persistently stored by Stylefinden
Preferences and saved content
Collection point: Cookie consent, favorites, recently viewed outfits, recent searches, StyleFinder selections, newsletter popup dismissal
Purpose: Remember your choices, personalize local browsing, avoid repeated prompts, provide saved-look functionality
Recipient category: Stored in your browser unless you submit an email or interact with analytics-enabled features
Retention: Until you clear site data, remove saved items, or the browser entry expires where an expiry is set
User-provided style inputs
Collection point: Style Quiz, saved looks email, generated quiz card URLs
Purpose: Generate style results, deliver requested quiz cards, improve product experience through aggregate analytics
Recipient category: Email service provider when you request delivery; analytics providers for event measurement
Retention: Email delivery records according to email provider settings; quiz choices in your browser or URL until you clear or change them
Stylefinden does not currently sell physical products and does not sell personal information for money. We do not currently deploy AdSense advertising scripts or other behavioral advertising pixels. If advertising, sponsored placements, or additional affiliate tracking is activated later, this policy will be reviewed and updated before release.
Browser Do Not Track and Global Privacy Control signals are not currently used by the site to change functionality because Stylefinden does not currently operate a sale/share opt-out workflow. Google Analytics is controlled through the cookie consent banner and only loads after consent. You can decline analytics in the banner or clear site data to remove a saved choice.
To make a privacy request, email contact@stylefinden.com with "Privacy Request" in the subject line. We may need enough information to verify and process your request. Material changes to this policy will be posted on this page by updating the effective date or last updated date above.
12. Your Rights
You have the following rights regarding your personal data:
- Right of access (Art. 15 GDPR)
- Right to rectification (Art. 16 GDPR)
- Right to erasure (Art. 17 GDPR)
- Right to restriction of processing (Art. 18 GDPR)
- Right to data portability (Art. 20 GDPR)
- Right to object to processing (Art. 21 GDPR)
- Right to withdraw consent (Art. 7(3) GDPR)
- Right to lodge a complaint with a supervisory authority (Art. 77 GDPR)
13. Contact
For any privacy-related questions please contact us at the email address provided in the Legal Notice.
14. Children's Privacy
Stylefinden is a general-audience fashion inspiration website. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13. We do not operate accounts, age-gates, or age-identifying flows, and we do not knowingly target advertising or personalization at children.
If you believe a child under 13 has provided us with personal information, please contact us at contact@stylefinden.com and we will delete that information promptly.
Last updated: June 30, 2026